1.0Product Collective | Organizers of INDUSTRY: The Product Conferencehttps://productcollective.comGuest Authorhttps://productcollective.com/author/guestauthor2/rich600338<blockquote class="wp-embedded-content" data-secret="vhEFkeZWXO"><a href="https://productcollective.com/the-two-a-words-every-researcher-designer-and-pm-should-know/">The two “A” words every researcher, designer and PM should know</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://productcollective.com/the-two-a-words-every-researcher-designer-and-pm-should-know/embed/#?secret=vhEFkeZWXO" width="600" height="338" title="“The two “A” words every researcher, designer and PM should know” — Product Collective | Organizers of INDUSTRY: The Product Conference" data-secret="vhEFkeZWXO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(/[^a-zA-Z0-9]/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=new RegExp("^https?:$","i"),l=0;l<n.length;l++)n[l].style.display="none";for(l=0;l<i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute("style"),"height"===t.message){if(1e3<(s=parseInt(t.value,10)))s=1e3;else if(~~s<200)s=200;r.height=s}if("link"===t.message)if(s=d.createElement("a"),a=d.createElement("a"),s.href=r.getAttribute("src"),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),n=0;n<i.length;n++){if(!(r=(t=i[n]).getAttribute("data-secret")))r=Math.random().toString(36).substr(2,10),t.src+="#?secret="+r,t.setAttribute("data-secret",r);if(s||a)(e=t.cloneNode(!0)).removeAttribute("security"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:"ready",secret:r},"*")}}}}(window,document); </script> https://productcollective.com/wp-content/uploads/2021/06/Screen-Shot-2021-06-03-at-10.41.51-AM.png956635In 1931, Norman Maier asked participants in his University of Michigan lab to solve a puzzle that stumped most people. When they were out of ideas, Maier would “accidentally” brush a rope (part of the solution), setting it swinging. This nudged participants towards the right answer, but no one credited his move for the insight, later concluding that the answer just came to them.1